Maggie Cheung, the new face of Piaget
The actress Maggie Cheung was chosen by Piaget to embody the brand globally.
Philippe Léopold-Metzger, CEO of the watchmaking and jewelery brand, said at a press conference: "She is exactly the right person for Piaget : cosmopolitan, distinguished, exceptional ".
Maggie Cheung, who already has 75 films under her belt, said she was "deeply honored to be considered the 'perfect partner' for Piaget."
It is Patrick Demarchelier, known for his portraits of stars and the conception, in 2004 and 2008, of the Pirelli calendar, which realized a series of photographs of Maggie Cheung wearing jewelry from the house Piaget.
