Sephora and Pantone help you find the perfect foundation
Too dark or too bright The problem is often the same: it is difficult to find the perfect foundation, adapted to its complexion. A novelty beauty could however change the deal, as of this summer. The sign of distribution of beauty products, Sephora, in association with Pantone, international reference on color, for the launch of a brand new tool: the Sephora + Pantone Color Profile. A solution to help with the choice of her foundation, which already exists in the United States since last July.
How it works ?
The Sephora + Pantone Color Profile is a system that scans the surface of the skin, giving it an official Pantone Skin Tone code, which will then correspond to one of the foundations proposed at Sephora. The beauty experts have indeed referenced a "library", which includes more than 1000 references of foundations. A wide choice, to be able to answer each need and each complexion. That should please the customers. Thanks to this new beauty technology, finished the money thrown by the windows for foundations that are not suitable, and ended the loss of time tirelessly seeking the best suited product.
The magic tool:
Pantone Capsure, a compact portable spectrophotometer, used in the world of design to accurately identify colors. It is with this tool that the beauty experts will take a picture of your skin, and can then assign it a Pantone color code.
For those interested, go to stores this summer Sephora.
