October 25, 2021

Abercrombie & Fitch finally opens in Paris!

In 1892, David Abercrombie and Ezra Fitch founded Abercrombie & Fitch, a casualwear and sportswear brand dedicated to the male elite who loved life, the real life, in the country and in the mud, to hunt and fish for food.


For a long time, the brand has been fantasizing about the French, both rural and urban, because one had to go to London, Milan or cross the oceans to buy one of their items. Abercrombie & Fitch ceases to taunt us with the long-awaited opening of its first store in France, on the Champs-Elysées. For months, a big poster of a young playboy shirtless was silencing us. The date is official, it is May 19, 2001 that the grids of the store will finally open.


With a little luck, the pioneers will meet the sexiest models of the brand in undressing by going on the spot the day ...

Abercrombie & Fitch: Loungewear - Commit to Nothing (October 2021)