Abercrombie & Fitch, saga of the brand
David Abercrombie, born in Maryland in 1867, works as an explorer for railway companies. In 1892, he reconverted and created his eponymous brand. Located in New York, the label is for walkers and hunters. Ezra Fitch, a wealthy lawyer, quickly becomes a regular at home. He is interested in the brand and becomes a partner of David Abercrombie in 1900.
renamed Abercrombie & Fitch the brand is booming. Following a disagreement over the strategy of their case, in 1917, David Abercrombie left the brand to join a company that runs sports shops. Ezra Fitch decides to change the style of the brand to reach a wider audience.
The arrival of Mark Jeffries
In the 1990s, Mike Jeffries, a well-known businessman, takes control of'Abercrombie & Fitch. Like Calvin Klein, the brand is developing a chic and high-end sportswear collection. The must of the house, the gray hoodie with Abercrombie & Fitch sewn on the front. Comfortable and warm, it is perfect for winter.
The House Abercrombie & Fitch continues to expand and opens several stores in the world (Japan, Mexico ...). In 2007, London hosts the first shop Abercrombie & Fitch. In May 2011, the French capital inaugurated a flagship store on the Champs Elysées. The Parisiennes could admire 101 Apollo shirtless in front of the shop. More than a store, Abercrombie & Fitch offers an experience, a universe ... staged by charming muscular boys on a background of sharp music.
Today, the group Abercrombie & Fitch owns the brands Hollister & Co., Ruehl N ° 925 and Gilly Hicks. The company has more than 950 stores around the world.
