The actress Anne Hathaway, known to the general public since his interpretation in the film The devil wears Prada, was chosen by Lancome to be the new ambassador of the brand.
Anne Hathaway will be the image of the new perfume Lancome, whose global release is scheduled for September 2008.
This is not the first actress who associates her image with the brand Lancome. Anne Hathaway joins Clive Owen and Kate Winslet, ambassadors of the brand.