August 15, 2022

Alexa Chung: discover her first photo as L'Oréal Professionnel series

the fashionsphere. Proof of it is: the famous jewelry brand, Agatha, has set her sights on the pretty brunette for her 2013 collection (read our article: Agatha chooses Alexa Chung as new muse). A new brand that adds to the table, already well filled, this sublime mannequin. Alexa notably posed for Maje, Lacoste or Pepe Jeans. But the it-girl does not stop there. And is invited today in the world of beauty. The beautiful has indeed accepted to become a spokesman for the brand L'Oreal Professional, to represent Inoa, their coloring ammonia-free, internationally (read our article: Alexa Chung: the it-girl is the new face of Inoa). The advertising campaign, scheduled for June, is eagerly awaited by Alexa fans.

To make them happy, she did not hesitate to post, on her Instagram account, a photo, in preview, of the shoot organized for the campaign. To accompany this picture, the following legend: "A little preview of today's photo shoot @lorealprofuk". Braided crown, locks of hair a little clutter, deep look and pastel dress ceintré. The atmosphere is romantic, sweet, bohemian. Atmosphere that perfectly matches the British model.

One thing is certain: this shot makes you want to see many others. We look forward to seeing the images of this collaboration, which is already sublime.

Meet L'Oréal Professionnel's new 2018 international spokesperson Alexa Chung (August 2022)