Natalie Portman, Kate Moss and Mélanie Laurent at Dior, Blake Lively or Elisa Sednaoui at Chanel ... the choice of a muse for a luxury brand gives rise to a real war between the giants of luxury. The goal: the image of the brand, but also a big deal. At this little game, Karl Lagerfeld had a fine nose in looking for Blake Lively, it girl and star of the Gossip Girl series known around the world.
Anxious to seduce a new clientele, young and international, brands like Dior, Chanel, or Louis Vuitton seek to join the services of stars to the notoriety already proven. Because if the brands do not hesitate to release their checkbook to allocate the services of the stars, their muses report big. Shooted at each of their appearances on red carpet, the stars also make the front page of the magazines, a free advertisement for the brands of which they are partners. Just this week, can see Mélanie Laurent in one of Be while Blake Lively plays the cover girl for Elle.
Latest announcement, Angelina Jolie in Louis Vuitton, shot by Annie Leibowitz. Big money, we talk about a contract of 7 million euros ... enough to allow Angie to enjoy quietly his children and his property in the Var.