April 25, 2024

Bérénice, the saga of the brand

Berenice is a ready-to-wear brand created in 2004 by Frédéric Krief. During his childhood, he grew up in the world of fashion. Instead of playing in the sandboxes with his classmates, he spends all his time in his parents' studio. It is at this time that he is passionate about aesthetics and handicrafts.
Frédéric Krief continues to evolve in the world of fashion in the workshop Fleuri-Delaporte where he makes in collaboration flagship collections of the 80s and 90s. In 2004, he decided to create his own brand Berenice.
His ambition is to create high-end clothing at affordable prices. The fabrics that Frédéric Krief uses are noble such as cashmere, silk, chiffon or satin. The collections are designed for a sweet, chic and sensual woman. Frédéric Krief keeps in mind that women love fun in their clothes. He creates rock'n'roll collections with a touch of glamor.
The angel wings of the brand Berenice have become famous and are present every season. Quickly, fashionistas are seduced by printed dresses, basic sweaters, little blouses ... Berenice. Frédéric Krief has observed a lot to make his collections appeal to women. The brand Berenice is made for all women to feel good and beautiful. The colors remain discreet, ideal for every day. In 2007, Berenice goes further by creating a collection for little girls from 6 to 12 years old. Shortly thereafter, collections for men and little boys are born.
From 2009, Berenice develops with more than 60 stores in France and more than one hundred around the world.

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