Back to Fashion: Hugo Boss Appears
The men's ready-to-wear brand, Hugo Boss, prepares its winter with a fourth ad campaign. The goal ? Touch all styles, from the trendy couple to the young fans of the look sportswear.
There are four different advertising campaigns, Hugo Boss, Black Boss, Boss Orange and Boss Green. If the first two are aimed at a fairly upscale clientele, thanks to licked photographs of a very Mad Men couple, Boss Orange and Boss Green turn instead to young people. We find a group of friends on a boat, an illuminated city and bright colors.
Puffy jacket scarlet, winter sports pattern cardigan, leather jacket and high socks, the streetwear side of Hugo Boss will be colorful as soon as the first flakes have fallen. Ideal for those who already see themselves brave the cold, smile and hellish style!
