How to talk about yourself when you are a fashion brand in the wind? Answer: by calling on a muse, preferably known, with a high potential people. After Zadig & Voltaire or Gerard Darel, it's now bel Air (the brand that goes up!) to call upon a muse to represent the house. The happy elected? Bar Refaeli, which already lent its pretty forms to the lingerie brand Passionata. "We are very proud that Bar Refaeli, one of the hottest supermodels currently, has agreed to represent the brand Bel Air for our new advertising campaign. It embodies the strong values inherent in our brand: natural beauty, audacity and elegance. This vast campaign should give us the means to further accelerate the development of our sales and strengthen brand awareness Bel Air both in France and internationally ", welcomes CEO Eric Sitruk.
I Can't Get You Out Of My Mind (Original Song) (October 2021)