July 3, 2020

Brand Saga: The Story of Ba & sh


Passionate about fashion, Barbara Boccara and Sharon Krief are two friends who are tired of spending money on high-end clothes they will only put on one season. Barbara and Sharon do not have a degree in fashion design. One work in the press while the other is in the legal profession. In July 2003, the two friends decide to take the first two letters of their first name to launch their own brand, Ba & Sh, retro and hippie-chic. For them, the important thing is to create to the rhythm of their desires and to make their ideal dressing.
Ba & Sh is part of femininity and trend. Lovers of fashion are seduced by prints, noble materials such as silk, cashmere, cotton or wool. Chic boho dresses, leather jackets, basic t-shirts are present at every collection. The brand Ba & Sh knows how to give the collections an air of irresistible and modern nature.
The brand is present in more than 350 points of sale around the world. Ba & Sh has become in a short time the "must" essential to have in his wardrobe. Today, the brand continues to grow in Paris and in the provinces. Shops are open rue de Courcelles, rue des Abbesses, rue du Jour in Paris or rue Paradis in Marseille. The two fashionistas have also set up their workshop in the 3th arrondissement of Paris, place des Vosges.
The 2011 Ba & sh Spring Collection marks the heartbeat of the two designers who mixes simple and essential pieces.

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