Brands and creators invest more and more in the musical universe
The rapprochement between fashion professionals and the world of music has become very trendy. For the April 77 jeans brand, as for many new trendy brands, one of the most popular marketing concepts is to provide rock bands with models that they like, then leave them free to wear them or not. of their concerts or on the covers of their albums.
The famous jeanneur was able to talk about his products by partnering with Rhesus, Yeah Yeah Yeahs, the Rolling Stones, Stuck in the sound, or The Klaxons. This year, the brand is still pushing the merger by creating a musical label "April 77 records", the goal is to discover new artists.
Tommy Hilfiger, the American fashion designer, has chosen to launch in partnership with Sony BMG an online music channel, TommyTV.
Recently put online, the site TommyTV.com will offer a series of musical events with major international artists. Videos behind the scenes of the concerts and interviews of artists will also be offered to Internet users.
On the model of Karl Lagerfeld, the French fashion designer Vanessa Bruno, who attaches great importance to the music in his parades, also embarks on the music by leaving a compilation. EntitledPlant a tree, his record brings together fourteen of his favorite songs. Kate Bush, Chet Baker or Colin Blunstone appear in this CD, sold 16.99 euros.
The house Paule Ka, which turns twenty this year, also publishes an album, Paul Ka loves Brazil (22 euros) Fifteen titles of bossa nova are there.
