Bridging wrinkles without surgery
Alternative to surgery
Thirty-five-year-old women with expression wrinkles do not use injections. It is in particular to them that the wrinkle fighters are addressed. But they are also designed for mature women with deep wrinkles who fear the surgery, which they often perceive as aggressive.
The cement effect
At Chanel, we do not hesitate to describe this type of product as "BTP de la skin The "wrinkle filler" program acts as "a cement that swells and gives a rebounded side to the skin ".
At Avène, a concentrated gel formula fills the wrinkle by producing an immediate smoothing effect. As for L'Oreal, the component of the filling care is based on silicone.
Building Packaging
Even the packaging is explicit: all these products are presented in a tube with narrowed tip (tube cannula) as to introduce accurately the product into the wrinkle: it looks like a DIY plaster tube ... Chanel program is even proposed with an application spatula.
Without having to sand afterwards, the brands need to tap the skin at the place of the application to smooth the product!
Two components for a double action
Hyaluronic acid derivatives are present in three out of four products. This molecule naturally exists in the skin and acts as a moisturizing fixative: it is a "water sponge" particularly important in maintaining firmness. But its synthesis and quality decrease with age, which explains the dehydration and subsidence of the skin. Wrinkle fillers containing hyaluronic acid therefore moisturize the skin immediately, while stimulating the natural production of this acid for a long-term effect.
Another component present in the majority of products: derivatives of vitamin A and / or retinol. The first effect sought is that of a fixer for the optimal grip of the filling care. As for the second, it consists in stimulating the natural production of collagen to act in depth on the wrinkle.
Only the filler of L'Oréal does not evoke these two molecules and proposes a composition "concrete": a silicone-based texture, collagen biospheres, as well as Pro-glycane to redensify the support mattress of the skin.A lure effect
Chanel offers its filling care in accompaniment of a redensifying care. The latter is the guarantor of the long-term promise while the first is designed as a makeup supplement: the ride is filled for the day or for the evening, with the effect "Cinderella" that accompanies it: after the party, the product goes away cleaning up the skin and the ride is still there.
Product selection
|
|
|
Collaborator Collagen Dermo expertise of L'Oreal, 14,95? in supermarkets | Concentrated Anti-aging Concentrating Gel Eluage d'Avène, 26,40? in pharmacy and drugstore | Micro solutions, program filler wrinkle Chanel, 180? in perfumeries. |
