For fifteen days, Cannes and its Croisette will enjoy a status apart. High place of beautiful people, the Croisette will see international stars of the caliber of Scarlett Johansson or Angelina Jolie débouler, trolley LV and bonus bodyguards. To welcome with dignity and seduce this exceptional clientele, Louis Vuitton and Chanel have had the good idea to install each ephemeral shop.
Customary of the fact, Chanel had already installed a pop up store in Courchevel this winter and will install in June another shop in St Tropez.
As for Louis Vuitton, who will certainly dress many actresses on the steps of Cannes film festival, he installed a pop up store on the Croisette, the place to be!