After several years of collaboration, the French actress Charlotte Gainsbourg leaves her place as ambassador of the ready-to-wear brand Gerard Darel.
The daughter of Jane Birkin and Serge Gainsbourg has been replaced by another "daughter of", since it is Mamie Gummer, the daughter of Mery Streep, who was chosen to dream the muse of the brand Gerard Darel.
This 24-year-old American actress, whose real name is Mary Willa Gummer and nicknamed "Mamie" by her family, was chosen for her naturalness, her spontaneity and her unusual profile, combining theater and cinema. The advertising campaign was carried out last May in New York by Inez Van Lamsweerde and Vinood Matadin.
Mamie Gummer had already played the ambassadresses of a ready-to-wear brand, having represented the Spanish brand Mango for the Spring-Summer 2007 collection.