March 29, 2024

Chopard, the saga of the brand

"Quality by the most manual work possible" is the motto of Louis-Ulysse Chopard, the creator of the prestigious label of the same name. Today, he would be happy to see that the values ​​of his famous Prestige House have remained unchanged. Innovation, quality and precision are always the hallmarks of this brand of excellence, which celebrates its 150th anniversary this year. The occasion to organize a memorable birthday party at the VIP Room in Cannes, where guests are called Paris Hilton, Lindsay Lohan, or Kate Beckinsale, who came to pay homage to the most famous luxury watch and jewelery. Happy Birthday Chopard !
 
The story of Chopard officially begins in 1860, when the young watchmaker Louis Ulysses Chopard sets up his factory in Sonvillier, Switzerland. Of a quality and a precision which allow them to stand out from the competition, the watches Chopard acquire a fame that spreads quickly beyond Swiss borders. Following the many travels of Louis-Ulysses in Eastern Europe, Chopard becomes the favorite brand of Russian, Polish and Hungarian top companies. It is even said that the creations of Louis-Ulysses Chopard the wrists of Tsar Nicholas II and his Court were displayed.
 
The House Chopard is then taken over from generation to generation until 1963, when André-Paul Chopard, at the head of the factory, is forced to retire. Without descendants likely to take over the direction of the House, it is then ceded to the Scheufele family.
 
Without distorting the spirit of Chopard inherited by André Paul, Karl Scheufele draws on his expertise as a jeweler to modernize creations Chopard and make real gems of technology, precision and design. He is at the origin of the most famous creation Chopard, the Happy Diamonds watch, whose manufacturing process will then be extended to a whole range of precious jewels. The first jewelry collection Chopard is launched a few years later; drawn by the daughter of Karl Scheufele, Caroline, it gives him the name of La Vie en Rose. Caroline's brother Karl-Friedrich is the source of Mille Miglia sports watches. Chopard being the sponsor of the famous motor racing of the same name.
 
In 1998, the name of Chopard takes on a glamorous sound by becoming an official partner of the Cannes Film Festival. Caroline Gruosi-Scheufele even has the privilege of drawing the famous Palme d'Or, symbol of the Festival. Ten years later, in 2008, she launched the first collection Red Carpet, a unique line of jewelry so dazzling that they would almost steal the show to people on the red carpet! The sublime Eva Herzigova, friend of Caroline Gruosi-Scheufele, is since 2006 an ideal muse for these little treasures of creativity and refinement.
 
Today, Chopard is distributed in over 70 countries around the world. For the 150th anniversary of the brand, Caroline Gruosi-Scheufele is launching a collection of animal-inspired high jewelery, called Animal World. In this magical jungle, rubellite monkeys rub shoulders with diamond sardines or white gold storks to form a precious zoo of more than 150 subjects. A nice birthday present for the fans of the brand!

The Superlative L.U.C Watches Of Chopard (March 2024)