Drew Barrymore: Flower, its first line of cosmetics at low prices, launched today
Drew Barrymore do not stop anymore. A wedding, a child and now ... a line of cosmetics, called "Flower". The actress does not chomin and seems to rejoice. On the pictures taken at the launch of this first collection, this Wednesday in New York, the pretty redhead even shows a big smile, and seems proud to present its mark. The concept ? Cosmetics at low prices, high quality. Thus, mascara, BB cream, varnish, gloss and red to lips are sold between 4.98 and 13.98 dollars. Without ignoring the composition of each one of them. What is his secret? Drew Barrymore made the decision to stay on the side of advertising spend, to save money and focus more on research and development. It counts on its notoriety to make known "Flower" and impose it on the beauty market. A marketing strategy rather risky, but that could work well.
For those interested, the brand "Flower" is currently available in the American supermarket network Walmart. Hoping that she will arrive very soon in France ...
