Etam opens Fashion Week with Rita Ora and Lily Allen
The mark of lingerie Etam will open the Fashion Week from Paris, tonight, at the Bourse de commerce, situated in the first arrondissement of the capital. An event not to be missed. The brand has indeed released the great game, inviting, for the occasion, five talented international female artists. Like the sublime Rita Ora, the new face of the English pop scene, which has been at the top of the British box office twice, in 2012, with the titles "Hot Right Now" and "R.I.P". But also the British rapper, brilliant and provocative, M.I.A, who collaborated with the great Madonna on the single "Give me all your luvin". The pretty Sela Sue, whose first album was released in 2011, and which is now triple platinum, will also be present. Just like Swedish Lykke Li, made famous thanks to its pop electro song "I follow Rivers". Finally, the singer Lily Allen, known for its acidulous universe, will also sign its big comeback this evening. That promises!
The 5 singers will give voice, throughout the parade, under the artistic direction of the great Mark Ronson, producer of numerous albums and titles for stars such as Amy Winehouse, Adele, Maroon 5 or Christina Aguilera.
For those who will not have the chance to be at the forefront, Etam has thought of everything, allowing each of you to follow, live, this exceptional show, thanks to a new device. The show will be broadcast in 3D, during a private screening, in 20 cinemas in France and on the web, at this address: www.etam.com and facebook.com/etam.
