The British actor Ewan McGregor (Star Wars, Trainspotting) is the ambassador for the new perfume of Davidoff. Named "Davidoff Adventure ", it will be marketed in France in February 2008. perfume combines chilli, vetiver, cedar and white musk. It is accompanied by a line of hygiene products.
Ewan McGregor is not the first actor to represent the perfumes Davidoff. The label, owned by Coty, also signed this year a contract with Josh Holloway, who embodies the character of Sawyer in the series Lost. He is the ambassador of perfume Cool Water.