Ferrero this year, its 50 candles! Precisely, 50 years of presence in France is a half-century crowned with success for the gourmet brand that does not know the crisis. In this difficult time, several studies show that people are comforted largely thanks to treats. And on this point, which could contradict this truth: everyone loves the
chocolates Ferrero ! Young and old find their happiness, from Kinder Surprise to
chocolate Honey,
Ferrero has conquered an audience and especially the loyalty.
On the occasion of his birthday,
Ferrero opens an ephemeral boutique in Paris from April 28 to May 3. Various activities will be offered to the public, one of which should delight children and adults, take pictures and become the time of a flash Kinder figurine!
Today, the brand
Ferrerois 100 million Kinder eggs sold each year in France, a purchase every 3 seconds and 91 million Nutella pots consumed on average each year. Back in 7 key dates on the success of the brand
Ferrero in France :
1960 : The
chocolates My Darling are appearing in France.
1961 :
Ferrero starts the production of a spread called "La Tartinoise". In 1966, the brand gives it a name known to all: Nutella.
1971 :
Ferrero sells the brand Tic-Tac and with the famous candies that are only 2 calories!
1975 : Kinder eggs arrive in French stores.
1978 :
Ferrero sells Kinder chocolate bars in France.
1982 : It's the arrival of
Ferrero Rock, these little ones
chocolates surprising and succulent hiding behind their
chocolate a crispy wafer and a hazelnut.
1992 : Ten years after the launch of
Ferrero Rocher, the brand is marketing a new product: the Kinder Bueno. Very soon, the chocolate bar is unanimously favored and today, more than a million Kinder Bueno are produced every day in France.
50 Years 50 Stories: Anwar Pervez (April 2024)