April 20, 2024

Gossip Girl or when the TV inspires fashion

Good news for fans of Blake Lively and Leighton Meester, season 2 of Gossip Girl has finally landed on TF1! Valentino, Chanel, Balenciaga, but also Nanette Leporre or Thakoon, the biggest brands and creators play guest-stars in this series that seems hand-sewn for fashion designers.

Because its international success, and the mediatization of its actors and actresses (Leighton Meester, Blake Lively, Ed Westwick, Taylor Momsen, the series owes a lot to his stylist Eric Daman. Former assistant to Patricia Field, the fashion guru of Sex and the cityEric Daman has also become a star.

Witness the release of her book torn off by the fashion models of the UK and her future collection for Miss Selfridge, directly inspired by the style of the series.

And if Newlook has done Taylor Momsen the face of his brand and developed a capsule collection around his character in the series, the producers did not wait to develop a very profitable business around the series.

 

On its website, the production has developed an online store where fans of the series can buy clothes and accessories seen on TV. At the end of each episode, visits and turnover explode ... as well as the fan wallet. At over $ 300 Vivienne Westwood's Blair bag, everyone can not afford ...

More accessible but equally expected fashionistas, the future collection of Eric Daman for Miss Selfridge, fruit of a partnership signed with the Warner for a collection directly inspired by the series, but at a low price ...

It must be said that the potential is enormous: sites Seen.on and Stylespot offer to buy the looks seen on the stars. A business in the making that should give ideas to French producers at a time when the CSA has just authorized the placement of products on the small screen.

For further

//www.newlook.com/ to find the collection with Taylor Momsen
//www.missselfridge.com/ to find Eric Daman's collection in a few days
//store.cwtv.com/ to visit the online store of Gossip Girl
//stylespot.com/ to find the best celebrity looks
//www.empora.com/celebrity-look/ which offers upscale shoppings inspired by celebrity looks
You know what to want it by Eric Daman, available on Amazon



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