October 4, 2023

Gucci: the new sensual and modern image of the Florentine brand

With the arrival of Frida Gianinni (formed by Tom Ford) at the head of the creation of Gucci, the Italian brand has seen a turning point. Between the return to the sources, via the opening of the museum Gucci to celebrate the 90th anniversary of the brand, and the renewal, thanks to Charlotte Casiraghi (read our paper Charlotte Casiraghi joins the Gucci team) and Blake Lively (read our paper: Blake Lively new face of Gucci beauty) new muses of the marks, Gucci stands out as one of the jewels of Italian fashion alongside Dolce & Gabbana and Prada.

For his 2012 summer campaign, Gucci revives the aesthetics that made his success in the 90s: sensual poses, even lascivious, sensuality on the skin, shady looks and bitten lips ... in an atmosphere that would displease Gatsby the Magnificent ...

Stars of this campaign, the women's duo Abbey Lee Kershaw and Karmen Pedaru draw a portrait of a Gucci girl glotter in this campaign spring summer 2012. Eyes smoky, wet hair smoothed back, they show all their colors to their male partner Greg Nawrat.

Luxury, decadence and androgyny ... a seductive triptych for a pure luxury collection for party girl assumed.

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