June 9, 2023

Gwyneth Paltrow, muse of the new fragrance Hugo Boss

Sometimes hated, sometimes adulated, the American actress Gwyneht Paltrow, lately in the movie poster "Iron Man 3", leaves no one indifferent. Not even the big brands. Like Hugo Boss, who threw, once again, his sights on the pretty blonde. Gwyneth was indeed chosen to embody their new fragrance "Boss Jour Pour Femme". A logical continuation, knowing that she had already posed for "Boss Night For Woman".

Gwyneth said she was delighted with this collaboration, in an interview with WWD: "I already had a good experience working with Hugo Boss, and I'll always say it, but it's really a perfect job when you have children ". Mother of the family, author of a book and actress, Gwyneth juggles between her various caps, everyday. A very intense pace of life, which the brand seems to have taken into account. What delight the actress.

Gwyneth also confides to being a big fan of perfumes : "I'm one of those people who have an entire closet filled with perfume. I like that, I've always loved it. "She admits to having nearly 100 fragrances, an impressive number.

Regarding "Boss Day for Women", Gwyneth says he likes the name chosen by the brand. "I think Day is the perfect name, it's really inspiring." No wonder from Gwyneth, a hyperactive woman, on extended days.

Gwyneth Paltrow porte un smoking pour la nouvelle pub de Hugo Boss (June 2023)