Once again, the Swedish label H & M affirms its eco-responsible side with acollection named Conscious, made from natural or recycled products.
This line will be recurrent at H & M, follows the collection Garden, released last year and which already used the same principle: trendy pieces in organic cotton and recycled materials for a "green" line to fall.
The success was immediate, normal whereas H & M renew the experience with Conscious. Organic cotton, Tencel and recycled polyester, more sustainable and more environmentally friendly materials chosen to make a range of clothing for women, men and children, while preserving the audacity, originality and style of the pieces " classics "that we have always loved H & M.
« In addition to organic cotton, there are now many other alternatives. The possibilities are numerous to create a whole fashion concept based on more eco-friendly subjects. By regularly creating new collections Conscious, we will show, in different ways, all that we can do with more sustainable textiles "Said the talented Ann-Sofie Johansson, head of design at H & M.
For this first season, the designers of the famous brand have been inspired by the white in all its nuances, for a minimalist and certainly chic, complemented by romantic lace, broderie anglaise, ruffles and draped effects. What to be on top of the arrival of the first rays of the sun.
The collection Conscious will be available in stores H & M as early as April 14!