August 4, 2020

H & M launches & Other Stories, its new brand with its 1st store

& Other Stories launched on March 7, in the presence of many creators and personalities, its website and its 1era shop. This 1era shop & Other Stories joins fashion brands already present on London's famous Regent Street. A perfect location to implement this brand that adds to the group's offer H & M. A shop of 1000m2 on 2 levels that invites customers to get to know the & Other Stories universe of clothing, accessories, jewelery, lingerie and cosmetics. Quality at affordable prices is the ambition of & Other Stories. The product offer presents in the shop London is also available on the website launched at the same time, The & Other Stories style is paradoxically avant-garde and in the realm of time. Sometimes futuristic sometimes outdated, the creations & Other Stories, sleek design will please the greatest number. Each one can create their own style and write their own story ...
Parallel to this launch, & Other Stories unveiled "Co-Labs", a temporary collaborative project established with a host of known or lesser known creators. This initiative encourages originality and aims to surprise clients. The three co-lab creators of the spring 2013 season are Clare Vivier, Abigail Lorick Im and Alyson Fox from The Lake and Stars. 3 creators who sign the first capsule collections of & Other Stories and perhaps the beginning of a long and beautiful story.







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