H & M with stars against AIDS
It is from April 26 that the collection will be in stores. With the support of ten stars of music and cinema, H & M is mobilizing to educate young people and fight against the spread of the AIDS virus. Penn Badgley of Gossip Girl, Selma Blair, Akon, Scissors Sisters, actress Nikki Reed and Ginnifer Goodwin ... All participate in the initiative, exceptional models for a unisex collection that recalls the universality of the disease and the importance of struggling to reach fewer people year after year.
"I find it very logical that this is an androgynous style collection since the disease affects men as well as women. (...) We are all concerned, explains Selma Blair. It is a disease that can be avoided and it is particularly tragic that it is our ignorance that makes us not protect ourselvesIndeed, even in countries where education is easily accessible, where sensitization campaigns are regularly organized, the spread of this sexually transmitted disease remains partly taboo and not so well known to young people. earth tones, pastel or faded, the collection will therefore offer mostly unisex clothing, t-shirts, high-waisted trousers, anorak, printed overalls ... both sober and playful.
