August 14, 2022

Intermarché launches its first make-up line

Great first in the world of mass distribution. The Intermarché group has announced in a statement dated May 29, want to launch its first make-up, under its own brand, called Labell Paris. The goal ? Offer a range of make-up products at a low price, to satisfy all budgets. The statement also specifies that Intermarché continues here "his fight against the expensive life". True spearhead of this famous brand.

What delight the beauty addict, who will now be able to refuel in the 1,800 outlets Intermarché. Lipstick, mascaras, eyeliners, Labell Paris offers indeed it-beauty daily and "trend", between 2.90 euros and 7.30 euros. Products, certainly, cheap, but quality, since they are manufactured in France and Italy, dermatologically tested and ophthalmologically. Intermarché also wishes to point out that they meet "the same manufacturing requirements as the major beauty brands".

Intermarché is embarking on a new adventure here. Adventure that the brand is well prepared. According to a BVA survey for Intermarché, carried out on April 5 and 6, 84% of French respondents said they only spend about 30 euros per month, for their makeup kit. The price and composition of the product would be among the main criteria affecting their purchase decision. By offering a collection of low-cost, high-quality make-up products, Intermarché is aiming for the best. And proposes what many expect, for a long time ...

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