March 29, 2024

John Galliano: what will happen to his eponymous brand?

Hue on his arrival at Los Angeles Airport, John Galliano is not finished with the popular diatribe. On the justice side, the English designer will be set on May 12 on his fate. As to what will become of the brand John Galliano, the mystery remains whole, LVMH his ex boss at Dior and owner of the brand wishing to wait for the verdict before making any decision. Two options: or LVMH retains the mark (and the name) John Galliano, unlikely assumption in view of the negative image around the creator, or LVMH decides to sell to another investor.

According to Le Figaro "Christian Dior, which had acquired 87% of the capital for 17 million euros in 2008, has received several expressions of interest from candidates for its repurchase. "The company which counts today 40 employees and develops lines mileiu and high-end has attracted a young clientele from Asia or the Middle East, sensitive to the extroverted personality of the maestro.

 

 

Still according to Le Figaro, several investors would have appeared spontaneously. Among the interested buyers, we find the Italian Perfume holding, which produces Galliano perfumes under license, and would be ready to buy the entire brand.

We are also talking about the Italian manufacturer Ittierre, who makes Galliano's second ready-to-wear line. The investment funds buyers of the Gianfranco Ferré brand and Chinese candidates are also reported, reports the daily.

 

 

As for who will take over from creation at DiorBernard Arnault explained that "recruitment will take time" and that all options are under study.

Still a little patience.

 



♦ John Galliano Homme | Spring-Summer 2012 ♦ (March 2024)