Karl Lagerfeld launches special "low price" line
Making luxury accessible, this is the new workhorse of Karl Lagerfeld who, beside his activities for Chanel and Fendi multiplies collaborations. After a capsule collection for H & M, Karl Lagerfeld recidivism and will propose under his name, a mini collection accessible to all whose prices will start at 30 euros.
For men and women, two lines are planned:
- the "Karl" line will be launched on 25 January,
- "Karl Lagerfeld Paris ", a line more" creative "and more expensive (between 300 and 1.500 euros) will be available in the fall.
Became a brand, the creator of Chanel intends to compete with the giants of massmarket by implementing its motto: to offer luxury for all by exceeding the budget barrier.
In order to address all these collections will be available on the web, on the site luxury Net-a-porter from January 25, then on the site karllagerfeld.com as of February 28, 2012.
