April 17, 2024

Karl Lagerfeld launches special "low price" line

Making luxury accessible, this is the new workhorse of Karl Lagerfeld who, beside his activities for Chanel and Fendi multiplies collaborations. After a capsule collection for H & M, Karl Lagerfeld recidivism and will propose under his name, a mini collection accessible to all whose prices will start at 30 euros.

For men and women, two lines are planned:

- the "Karl" line will be launched on 25 January,

- "Karl Lagerfeld Paris ", a line more" creative "and more expensive (between 300 and 1.500 euros) will be available in the fall.

Became a brand, the creator of Chanel intends to compete with the giants of massmarket by implementing its motto: to offer luxury for all by exceeding the budget barrier.

In order to address all these collections will be available on the web, on the site luxury Net-a-porter from January 25, then on the site karllagerfeld.com as of February 28, 2012.

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