March 29, 2024

Lana del Rey / H & M, new face of the Swedish brand

After Mulberry, Lana Del Rey team up with H & M whose elel becomes the face for his next ad campaign. The singer "quickly became an international star at the beginning of this year thanks to its title" Video Games ", extract from her album Born to die the brand in a statement.

With her retro style, her sulky pout, her meringue hairstyle, Lana del Rey imposed a retro style and glamor, that appropriates today H & M by appealing to the young woman.

On the occasion of the winter 2012 campaign, Lana Del Rey will evolve in front of the lens of the photographers Inez van Lamsweerde and Vinoodh Matadin, and will sing an excerpt of "Blue Velvet" in the clip
advertising, directed by the talented Johan Renck.

While waiting for this recovery, we will appreciate the small pale pink mohair sweater worn by the singer in this image of the future campaign.



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