Lancel, the saga of the brand
It is at 20, passage of Small Stables, in the 10e Paris borough, that Angèle and Alphonse Lancel, married from their state, engage in the manufacture of pipes and other accessories for smokers. Their small business is enjoying some success and the couple takes the chance with both hands and diversifies its products: crystal, goldsmith, jewelry and first bags are quickly scratched Lancel.
The succession is assured with the son of the couple, in 1901: Albert Lancel. Albert launches into the innovations and puts in the shop objects become mythical: the automatic lighter and the bag umbrella, for example. Between the two world wars, Lancel moved the shop on the Place de l'Opera, where she still appears today.
In the 50s, Lancel is now specialized in leather goods. The bestsellers are snapped up in affluent circles: the Kangaroo suitcase, the bag Trotter, the bag 1st flirting, ...
In 1987, Lancel realizes the master stroke of the history of the brand. Elsa Lancel designs the famous bag bucket that remains to this day an unparalleled success of family memory Lancel !
1997 is the date Lancel joined the luxury group Richemont which already has in its portfolio brands Cartier, Vacheron Constantin, Van Cleef & Arpels, Chloe, Montblanc, etc. The house keeps its spirit between tradition and daring: French luxury where modernity comes in all natural chic. The advertising emblems of Lancel Alice Taglioni, Laure Manaudou and, more recently, Isabelle Adjani. Adjani by Lancel, It's a big bag shopping bag that slips to his arm for his luxury shopping!
The succession is assured with the son of the couple, in 1901: Albert Lancel. Albert launches into the innovations and puts in the shop objects become mythical: the automatic lighter and the bag umbrella, for example. Between the two world wars, Lancel moved the shop on the Place de l'Opera, where she still appears today.
In the 50s, Lancel is now specialized in leather goods. The bestsellers are snapped up in affluent circles: the Kangaroo suitcase, the bag Trotter, the bag 1st flirting, ...
In 1987, Lancel realizes the master stroke of the history of the brand. Elsa Lancel designs the famous bag bucket that remains to this day an unparalleled success of family memory Lancel !
1997 is the date Lancel joined the luxury group Richemont which already has in its portfolio brands Cartier, Vacheron Constantin, Van Cleef & Arpels, Chloe, Montblanc, etc. The house keeps its spirit between tradition and daring: French luxury where modernity comes in all natural chic. The advertising emblems of Lancel Alice Taglioni, Laure Manaudou and, more recently, Isabelle Adjani. Adjani by Lancel, It's a big bag shopping bag that slips to his arm for his luxury shopping!
