May 3, 2024

Loulou de la Falaise - Yves Saint Laurent: the last muse

From the marches of Cannes to the covers of the magazines, we only see them, the muses of the brands of cosmetics and luxury. Leila Bekhti (L'Oreal), Elisa Sednaoui (Chanel, Roberto Cavalli, Diane Von Furstenberg), Natalie Portman (Dior), Blake Lively (Chanel), Ines de la Fressange (L'Oreal), Michelle Yeoh (Guerlain) etc. There are few fashion or beauty brands that are well-known for not having a muse, understand a star of national or international stature embodying the brand in its advertising campaigns.

And if lately, the fashion houses have multiplied the announcements of new muses, the "muses" have a little disappeared. Among the last "muses", Farida Khelfa for Jean paul Gaultier, Catherine Deneuve for Yves Saint Laurent. Carine Roitfeld for Tom Ford...

More than a muse, a muse is an inspirer, a lucky charm, a friend, a working partner (not only commercial) who shares with the creator the same sensitivity and the same sense of style.

Loulou de la Falaise went away, with her a certain idea of ​​fashion.

 

To go further: read our news on the disappearance of Loulou de la Falaise



Loulou de la Falaise-the quintessential bohemian chic, the muse of YSL (May 2024)