MAC makeup lesson: a word about the brand
Created in 1984 in Canada, MAC Make-up Art Cosmetics, is a brand designed by and for professionals who use these products on TV sets, on catwalks, photo studios or even for cinema.
Building on its success, the brand has decided to open up to the general public. So in 1996, MAC opened his first shop in Paris. The palettes and color choices are wide, everyone can find happiness. The niche of the brand is besides: "any age, any sex, any ethnic group".
The identity of the brand also goes through very makeup sellers. If you come to a store on a Saturday, do not worry, their make up is even more pronounced, it's normal. This is precisely to make you want to make up.
Today, MAC has 18 shops in Ile-de-France and 16 in the provinces. Among the brand's commitments: respect for animals, the preservation of the environment and the fight against AIDS.
The brand is particularly known for its products not tested on animals.
On the environment side, when you have more than six products MAC empty at home, you bring them back and in return the brand offers you a lipstick of your choice with the exception of those stamped Viva Glam.
Indeed, all the sales made by this range of lipstick and of gloss is donated to a solidarity fund to support the fight against AIDS. To date, the brand has donated more than $ 128 million to this organization, which helps orphaned children.
