New H & M designer collection by Matthew Williamson
The special collection of Rei Kawakubo Like boys has just come out in stores that already the clothing brand H & M has already planned a new collaboration with a creator. This is Matthew Williamson, former designer of the Pucci brand, who will design this new line of clothing. It will be available at the brand's stores for the spring / summer 2009 collection.
This is a great opportunity for Matthew Williamson, who has just launched his own brand to make his name known. H & M becomes the necessary marketing passage for creators in need of popularity. The stylist will have the heavy burden to do as well as his predecessors, Rei Kawakubo for the nearest, but also Karl Lagerfeld for the best known or Viktor & Rolf. "I like the fact that H & M has created a new phenomenon in fashion, through its concept of collaboration with leading designers and limited edition capsule collections. I am excited to see my creations accessible to everyone and around the world "said Matthew Williamson about this new challenge.
For those who do not yet know the Matthew Williamson style, know that stars like Mischa Barton, Rihanna, Sienna Miller, Keira Knightley, Kate Hudson or Gwyneth Paltrow have already adopted the prints and light materials of this English designer. Well known on the other side of the sleeve, he even had last year at an exhibition at the Design Museum in London, titled Matthew Williamson, 10 years of fashion.
This is a great opportunity for Matthew Williamson, who has just launched his own brand to make his name known. H & M becomes the necessary marketing passage for creators in need of popularity. The stylist will have the heavy burden to do as well as his predecessors, Rei Kawakubo for the nearest, but also Karl Lagerfeld for the best known or Viktor & Rolf. "I like the fact that H & M has created a new phenomenon in fashion, through its concept of collaboration with leading designers and limited edition capsule collections. I am excited to see my creations accessible to everyone and around the world "said Matthew Williamson about this new challenge.
For those who do not yet know the Matthew Williamson style, know that stars like Mischa Barton, Rihanna, Sienna Miller, Keira Knightley, Kate Hudson or Gwyneth Paltrow have already adopted the prints and light materials of this English designer. Well known on the other side of the sleeve, he even had last year at an exhibition at the Design Museum in London, titled Matthew Williamson, 10 years of fashion.
