February 29, 2024

Pepe Jeans London offers it-girl Cara Delevingne for 40 years

Cara Delevingne? You have probably heard his name already. Indeed, the 20-year-old is often compared to supermodel Kate Moss and was voted "Model of the Year" by the British organization the British Fashion Council. Natural beauty, twig silhouette and long hair, the Canadian top follows in the footsteps of Kate Moss but also his big sister, the model Poppy Delevingne. Muse of the Burberry House, she is also one of those unmissable podium figures. Between Chanel, TopShop or Victoria's Secret, the designers are tearing themselves away.

An internationally recognized clothing brand that quickly established itself in the jeans market, Pepe Jeans London is back this year to blow 40 candles. Indeed it is in 1973 that the brand was born on a stall of Portobello Market in London before leaving to conquer the world, starting with the United States then Europe. Today Pepe Jeans London continues its journey and offers for its 40th birthday, the it-girl of the moment for its new spring-summer 2013 campaign.

In fact, to mark its 40th anniversary, the London brand has chosen one of the most coveted Cara Delinvinge tops as well as two personalities of the moment: actress Mia Goth and model Jeremy Young. Directed by photographer Josh Olins, the spring-summer 2013 advertising campaign was shot in the alleys of Notting Hill, and more precisely at Portobello Road, favorite district of the British ready-to-wear brand.


THE FIX (4MUSIC) 30.07.14 (February 2024)