March 29, 2024

Phenomenon: Balmainmania

Can too much Balmain kill the Balmain phenomenon? Shoulder jackets, brocade, 7/8 slim jeans and military jacket. Behind these fashion trends, one brand Balmain. However, the vein begins to run out and the strings are too obvious. Last year, it was Balenciaga who blacklisted the editors of Vogue of his parade on the grounds of too much agreement between his rival Balmain and Emmanuelle Alt, fashion manager at Vogue Paris and adviser in style for the fashion house. Jealousy crisis of a rejected rival? Anyway, Balmain no longer unanimous. At the end of the fashion house spring summer 2011 show, a front row crowded with stars but virulent critics, reproaching the brand for its lack of creativity, too much proximity with Isabel Marant...
Yet given the latest covers of fashion magazines, fashion editors continue to blindly follow the work of the creator. Lack of critical judgment, or pressure of the magazine commercial service compared to one of the main advertising brands of the press groups, the debate is open!

Audacity, always daring, boasted Vogue for its 90 birthday candles ... a daring that seems to have fallen in the face of financial interests and the tune of the times ...

Symbol of this subjugation of fashion publishers to Balmain, this cover of 10 with Anna Dello Russo, iconic and charismatic figure of Vogue Japan, in total look Balmain. Small shoot with friends ...

Find in pictures our press review with the fashion magazines that dedicate theirs to Balmain

 



Phenomenon full movie (March 2024)