Layered lace, fine bands and light satins ... They land on Saint-Germain-des-Prés but watch out for metamorphosis. In fact, the mark of lingerie has already annexed the 6e arrondissement of Paris with its shop rue Bonaparte; but this time by setting up rue de Sèvres, she took the opportunity to start a "gentle revolution" according to the terms of the brand! On Friday, February 11, customers will find a concept store a little more advanced and hype than usual. Workshop style, light wood flooring, video projection, the princess retains her veiled modesty but is modernizing in the Parisian cultural heart.