June 13, 2024

Rihanna helped by a fan for her upcoming River Island collection

Rihanna has embarked on fashion design during the Fall-Winter 2013-2014 Fashion Week with a more than mitigated welcome from the fashion world. To imagine his next collection of clothing with the brand River Island, Rihanna found the solution: to be helped by one of his fans gifted for styling. How could this modern fairy tale come true? Through social networks including Instagram. Concretely, the fan of Rihanna, a young man named Jake, posted for a few weeks on his Instagram account to him (Jakeoblewedits) pictures of clothes in the effigy of Rihanna, made graphically. There are other collections for girls and boys. Very fast the other fans of Rihanna notice Jake's work before it's Rihanna herself.
On April 17, the fashion fan received an email from River Island informing him that the brand would call him the next day. River Island and Jake could discuss the details of this unexpected collaboration which is the subject of the next collection of Rihanna for River Island. Rihanna confirm this good news by writing via his Instagram account "I told you". Reward well deserved for his passion for the star and fashion? Or an unexpected opportunity for Rihanna to shirk a bit of his role as a stylist for River Island? Will Jake give a new impetus to the collection Rihanna for river island? Answer in a few months ...

Rihanna surprises a lucky fan at 'Rihanna for River Island' launch (June 2024)