June 13, 2024

Rita Ora x Rimmel London: a capsule collection for February 2014

A new star of the song starts today in the world of beauty. After Rihanna and her collection for MAC (see our slideshow: Rihanna x MAC: a very girly autumn collection to discover in pictures), it is now the turn of his sidekick and cons, Rita Ora. The British singer, known for her hits "Hot Right Now", "RIP" and "How We Do (Party)", indeed collaborates with the cosmetics brand Rimmel London, for a capsule collection that looks more than colorful. These are the first beauty steps of Cara Delevingne's faithful friend. We can not wait to see what this make-up line will look like, which will be released in February 2014. The press release published by the brand, however, gives us some indications as to what lies ahead, within a year. Friedemann Schmid, vice president of global marketing Rimmel London, says: "Rita is a true Londoner who is inspired by the streets of London for her pieces as Rimmel draws inspiration from London for these products (...) with this new collection, we will combine the ambiance of the streets of London and the Rita's amazing style, and we can not wait to share the result. " Rita Ora, meanwhile, expressed all her gratitude and enthusiasm: "It's so exciting for me to be able to work with such a cool brand, I'm absolutely obsessed with makeup and I like taking risks with colors, so when I was given the chance to make my own collection with Rimmel, it's a dream come true. "

In short, we can expect a future capsule collection high in color, probably flashy, but still trendy. Because, we must not forget it: Rita Ora is a true fashionist. Let's be patient until 2014. We hope to have more details by then ...



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