Of Shakira, we often praise his rhythmic songs to international success, his sweet voice and his perfect curves, highlighted by each of his hips. But that's without counting on his brilliant smile; of the White teeth and brilliant, perfectly aligned. A detail that did not seem to escape the mark Oral B who chose the singer to embody the image of the brand. In particular, she will represent the 3D White toothpaste range through a paper, television and digital advertising campaign that will be revealed in the fall of 2013.
Oral B explained that the brand is known to give smiles to teeth whiter and bright, he had to find a personality capable of embodying this expertise. Their choice ended on the singer whose "emblematic personality of the multidimensional brilliance of the modern woman [is] reflected through her dazzling smile".
For its part, Shakira underlined his joy to embody the "iconic brand" that is Oral B, considering that "the smile is one of the most important assets in life". She is very involved in the causes that are important to her, and she is also delighted with their future association with the Barefoot Foundation, which aims to support children in Colombia. A foundation she created herself at the age of 18.
A few months after the commercial launch of its perfume S By Shakira (Available exclusively at Sephora), it seems that the singer has discovered a new passion for cosmetics. A decidedly brilliant choice for Oral B, which belongs to the Procter & Gamble Group, one of the largest cosmetics manufacturers in the world.