Teen fashion: these chic brands for young girls
Luxury brands have understood this, girls love fashion and are buying more and more clothing high-end, which boosts the branded clothing market. Added to this is the development of online fashion sites, which allow young people to learn more quickly the latest trends.
Thecreators dress children
According to a study conducted by Xerfi Research, in the market for clothing upscale and luxury for child and teens, this new consumer target is experiencing a spectacular boom. As a result, one after the other creators transport their code to the world of clothing for child by creating collections of clothing, shoes and accessories. Jean-Paul Gaultier, thechild terrible fashion to revisit the cloakroom of parents to fit complete silhouettes for children from 0 to 16 years old. We also find creators like Sonia Rykiel, Agnès, Burberry Chloé or more recently Lanvin who decided to dress toddlers. Indeed, the creator Albert Elbaz has imagined for Lanvin a high-end line for girls aged 4 to 10 years with a total of twenty-five pieces. Versace who had already unveiled a line of clothing for 0-12 years in 2004, has opened a boutique in Milan "Young Versace" reserved for girls and boys. The last one? Zadig & Voltaire, who has partnered with Smallable, the Parisian e-commerce website for a first collection child/ Teen. The creators have certainly won the bet but have not said their last word. Seduce children and the teens with trend collections becomes paramount.
Specialists of the child
Since the years 1960-1970, the group Zannier is interested in the universe of thechild offering a wide range of specialized brands in this field. Less expensive than the designer collections but just as trendy and seductive, brands like Tartine et Chocolat, Lili Gaufrette, Catimini and Z develop collections for young people. For less than a year, Jacadi who is part of the group ïdgroup has launched its line Jacadi Mademoiselle for 10-14 years.
E-commerce
With the development of the internet, teenagers are more and more actors in the act of purchase. We also note that in recent years the event sales sites like Private Sales, Espace Max or multibrands such as Smallable or Little Fashion have multiplied for the happiness of teens. The goal? Offer luxury at a better price and thus sell their old collections more quickly. Aware of this new phenomenon the upscale / luxury claws for children, are also starting to exploit the potential of online sales by creating their own commercial site.
