August 2, 2021

The brand saga: Annick Goutal

In 1981, Annick Goutal created her first perfumery, rue Bellechasse in Paris, a brand that embodies refinement and luxury ... The peculiarity of the designer: transform emotions into perfumes.
A trained pianist, nothing predestined her to become a perfumer. She sets off for a while in England where she will start modeling ... She returns to France where she becomes a secondhand dealer and changes her profession again to embark on the adventure of perfumes.

Her cult fragrances

Micheline, one of her friends, markets a range of care luxury cosmetics that she sells at home. She will then ask Annick to help her compose new scented creams. This one goes to Grasse and, very quickly, is passionate about the fragrances.
The same year, she will launch her first perfume, Folavril, a blend of fruity notes and jasmine and will open her first boutique in the process.

His first success: Hadrian's water. A success that still stands still because this perfume represents today ¼ of the sales of the brand.
This blend of Sicilian lemon, citron, grapefruit and cypresses is a fresh and fruity composition inspired by the novel by Marguerite de Yourcenar, "The Memoirs of Hadrian"; Annick Goutal wanted to transcribe through this perfume the emotions that had procured her reading ...
In the 90s, she is fighting against cancer and is forced to sell her brand at the Taittinger champagne house.

She will take back the reins of her company before being swept away by the disease, at the age of 53 years.
His daughter, Camille will take over her torch, assisted by Isabelle Doyen, a collaborator of her mother. Today, they both perpetuate the olfactory world of Annick Goutal through fragrances and unique and original creations.