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February 25, 2021

The brand saga: Creeks

Many of you remember wearing clothes Creeks during their college or high school years. Clothes embodying an English fashion trend streetwear, designed in simple fabrics, velvet, cotton, with wide and comfortable cuts ...

Creeks becomes the teenage fashion specialist. From its beginnings, the brand targets a young clientele, the 12/30 years old, thanks to an offensive marketing ... From the stationery to the optics through the accessories and the jewels, Creeks is the flagship brand of teens during the 80's.

With Liberto, Creeks is a subsidiary of the Vivarte group (formerly Groupe André), which specializes in the clothing and distribution of footwear ... With the textile crisis of the 1990s, turnover will suddenly plummet and Creeks will know its first difficulties by accusing several millions of annual losses.

At the beginning of the 2000's, Creeks is running out of steam and falls out of favor with young people: lack of competitiveness, high prices ... In 2001, André changes his name and becomes Vivarte ...

To get out of his doldrums, Creeks develops its sales on the Internet by creating the shop Creek on line in 1999. The site is very unprofitable and will withdraw from the web in 2001. Its parent company, André then knows great difficulties related to the crisis ...

Creeks is experiencing a revival in 2007. The textile chain La Halle, leader of discount clothing, becomes the distributor of Creeks. The brand succeeds its comeback on the shelves and offers more affordable prices for small and large ... Creeks now dresses the whole family and stay true to this image of fashionable clothing and accessories ... The brand has expanded its offering by even offering a collection for babies ...

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