The brand saga: Lansay
Who says creating toys and play games says creativity, innovation and technology. Since the date of its creation, 1972, Lansay does not falter on any of the three pillars of its success that earned him the place of the third French manufacturer of toys! The history of the house Lansay is none other than that of his games.
One of the first hit of Lansay was the very famous record player. But if you know what it is ... The record is certainly now a museum piece, which makes you look like a dinosaur by your children, but you listened to Chantal Goya and danced on the success of France Gall in the secret of your room thanks to him.
In 1987, it's the baby Lansay which conquers the hearts of little girls. It is the first electronic chip doll on the French market.
1991 sees the emergence of educational and enlightening games such as ping-pong "Flashball" and karaoke that has to wait a few years before breaking into the market and meeting its audience of young fans.
1994 is the year of Biker Mice, and Lansay launches derivative games from the TV series.
In 1995, the first electronic diary for children is born. Even today it is marketed and takes the colors of the favorite heroes of our children.
1999 is crowned with a reward in the professional environment. The breaking wave of Lion King II, the famous Disney cartoon, inspired Lansay interactive soft toys.
With the new millennium two chain successes occur. The first is the Pokémon marbles. The second is the game from the famous show Who Wants to Be a Millionaire ?
In the wake of the most powerful media, Lansay allies with Star Academy and gets his license. The Micro Star Academy is one of the many games that are the fruit of the partnership. It is placed 2e best selling Christmas 2004. The toy giant also declines the show This is not rocket science in a game whose sales still hold records today.
The success of Lansay relies heavily on powerful licenses, drawn from the world of television as well as cinema or children's literature by borrowing his illustrious characters such as Babar who brings his goodness to many games of awakening, Lucky Luke and Titeuf.
