The brand saga: Liérac
It is a doctor, specialist of aesthetic medicine that creates, in 1975, Laboratoires Liérac. He wishes to provide a specific and precise answer to each dermatological problem, thanks to an innovative biotechnology and the power of nature. Thus, in 1975, the first anti-stretch marks treatment was born, followed in 1977 by the first anti-pouch treatment.
In 1979, Laboratoires Liérac are bought by Patrick Alès, which reinforces the image of quality, naturalness and product ethics by emphasizing the use of plants in formulas, removing preservatives and using glass for light bulbs.
Quickly, the products Lierac benefit from the latest research in the field of dermatology, based on high performance active ingredients. In 1988, LIERACTIV capsules and cream with a high concentration of anti-free radicals extracted from the grape seed cuticle are created.
Lierac is also a forerunner in oral beauty products.
The quality of its products, demonstrated by research and numerous experiments has now developed the brand's reputation.
In 2004, Liérac's drive for innovation leads him to create the "LIERAC Research Prize in Dermatology". Open to dermatologists all over the world, this prize is awarded annually to two researchers and to fund their work in the field of understanding the mechanism of skin aging and its consequences.
Always at the peak of his time, Liérac launches the patented patch system soluble anti-wrinkle in 2004.
2005 sees the launch of the brand in the United States and Canada.
The next year, Lierac invests in the field of high-end men's skin care as well as anti-drying care for the body.
In 2007, the first line of anti-aging matte skincare products followed, in 2008, products specialized in medical cosmetics for the body.
The brand's reputation is now international with its presence in some 40 countries, and its subsidiaries in the USA, Germany, Belgium, Canada, Spain, Italy, the United Kingdom and Poland.
In 1979, Laboratoires Liérac are bought by Patrick Alès, which reinforces the image of quality, naturalness and product ethics by emphasizing the use of plants in formulas, removing preservatives and using glass for light bulbs.
Quickly, the products Lierac benefit from the latest research in the field of dermatology, based on high performance active ingredients. In 1988, LIERACTIV capsules and cream with a high concentration of anti-free radicals extracted from the grape seed cuticle are created.
Lierac is also a forerunner in oral beauty products.
The quality of its products, demonstrated by research and numerous experiments has now developed the brand's reputation.
In 2004, Liérac's drive for innovation leads him to create the "LIERAC Research Prize in Dermatology". Open to dermatologists all over the world, this prize is awarded annually to two researchers and to fund their work in the field of understanding the mechanism of skin aging and its consequences.
Always at the peak of his time, Liérac launches the patented patch system soluble anti-wrinkle in 2004.
2005 sees the launch of the brand in the United States and Canada.
The next year, Lierac invests in the field of high-end men's skin care as well as anti-drying care for the body.
In 2007, the first line of anti-aging matte skincare products followed, in 2008, products specialized in medical cosmetics for the body.
The brand's reputation is now international with its presence in some 40 countries, and its subsidiaries in the USA, Germany, Belgium, Canada, Spain, Italy, the United Kingdom and Poland.
