September 20, 2020

The Burberry trench, the saga: from trenches to fashionistas

Trench Coatit's word for word "the cloak of the trenches". In 1914, Thomas Burberry creates, at the request of the British officers, the first trenchfunctional, resistant, designed to protect soldiers from cold and rain. Woven cotton gabardine, buckles are fitted to the shoulders of coats to hang a cap or military equipment.
As time passes, the trench He stopped wrapping the shoulders of the soldiers to cover those of men and women seduced by his utility and his style. Slightly uncluttered, the coat retains its "D" metal rings, epaulettes, belt loops and is always made from 26 pieces of gabardine.

In 1924, Burberry wants to stop the counterfeiting and chooses to have a plaid-inspired lining, the famous tartan that is today their trademark.

In 1942, Humphrey Bogart wears a trench Burberry in Casablanca. The habit becomes symbol of class and mystery, it squats all the shoulders, those of the men as of the women. Another star who finishes making it iconic: in 1961, Audrey Hepburn protects himself from ropes of rain under his Burberry in Breakfast at Tiffany's.

50 years later, every fashionist who respects himself wears his Burberry Feeling the soul of Charlotte Gainsbourg, Kate Moss or Audrey Hepburn. The brand founded in 1856 adapts its timeless, shortens it, colors it. Our it-girls do not get bored, from Alexa Chung to Gwyneth Paltrow to Blake Lively ... Thomas's War Innovation Burberry who will soon be celebrating his centenary would have beautiful stories to tell, from the shoulders of Tommies in trenches to those of international fashionistas.

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