The Cow Who Rit celebrates its 90th birthday: discover its history!
The Laughing Cow The happiness of young and old, and this for a long time! 90 years more precisely. The Laughing Cow Indeed, its 90 candles, an impressive longevity that deserves a closer look.
The Cow Who Laughs it's a whole story, full of nostalgia. There are indeed those who stopped to eat once their 10 candles blown, and then there are teens, young adults, dads and moms and even grandparents who love to still enjoy a Cow Who Laughs , Just for fun...
To know the story of the Cow Who LaughsWe must go back to the year 1965. At that time, Jules Bel moved to Orgelet, a small town in the jura where he worked as a refiner. cheese County. The business is then taken over by his two sons Henri and Léon who, in the face of the growing success of the cheese factory, decides to transfer their business to Lons-Le Saunier, where it is still located today.
Very ambitious, Leon Bel decides to use a new revolutionary manufacturing technique: the cheese molten. To meet demand, he built a state-of-the-art facility capable of melting 20 tonnes of cheese per day.
In 1919, the cheese fade that is launched is called "Cheese modern "cast in metal boxes, it is decorated with the image of a cow on four legs who looks at the consumer laughing.This image and the name that follows The Laughing Cow will finally be deposited in 1921 by Léon Bel.
The Cow Who Laughs has since established itself as the flagship recipe for cheese melted all over the world since it is indeed present in more than 120 countries.
Discover the saga in pictures!
