The saga of brands: the story of Yves Rocher
In 1956, in the small Breton village of La Gacilly in Morbihan, Yves Rocher, a modest hatter's son, is developing his first plant-based beauty creams from the region. The rural context of the 50s pushed him to sell his products by correspondence.
Given the success of its products Yves Rocher, fond of plants, decides to create his first laboratory in 1959.
In 1965 he creates the green book of beauty which will be translated into more than 20 languages. This is a guide for all women, with tips and advice to make them beautiful.
The development of the concept of plant beauty associated with distance selling, are the key to its success.
All of the brand's products have their source in the active ingredients of plants and plants. At this time, this concept disrupts the world of cosmetics.
In addition, the cosmetics brand covers all kinds of gifts for its customers: jewelery adornment for your birthday, shopping bag, without there necessarily being any obligation of purchase ...
In the late 80s, the company takes on an international dimension.
Respect for nature and the environment is at the heart of its commitments, and the foundation Yves Rocher saw the day in 1991, to preserve nature through cash protection operations.
Among the brand's actions, Yves Rocher engaged in the campaign to plant 1 million trees, launched by the UN. In addition, the tens of hectares of land of the Gacilly provide the main reserves of plants: chamomile, arnica, sage, nasturtium ...
