The saga of brands: Wella
The brand Wella is a German company specializing in cosmetics. The adventure begins in 1880 in Darmstadt: Franz Ströher, a young hairdresser of 26 years launches in the creation of wigs and hairpieces that quickly know a success fulgurant throughout the country.
Therefore, Ströher will constantly innovate and develop products to curl the hair that all women will tear off ... The name of Wella means "loop" in German ...
From the 30's, Wella offers a complete range to hairdressers. The company stays close to the world of hairdressing with high quality care ... The success of Wella is such that it is implanted from this time in the United States, with the Wella Corporation and distributes its products throughout Europe and the United States ...
Laboratories are developing colorations, perms, styling, shampoos but also hairdressing equipment such as curling irons, hair straighteners, dryers ... The range also provides heavy equipment, such as specific seats, washing tubs ...
In the 1970s, Wella set out to conquer mass retailers by developing a new range of shampoos based on chitosan, a natural product that improves hair hold ...
Wella creates the concept of the first coloring cream that protects the hair with Koleston ...
Laboratories Wella are at the origin of the discovery of fruit wax and are the first to develop the use of keratin in the composition of products.
Today, Wella is a flourishing group. It was acquired in 2003 by Procter & Gamble and the brand became the world's leading hair care group.
Therefore, Ströher will constantly innovate and develop products to curl the hair that all women will tear off ... The name of Wella means "loop" in German ...
From the 30's, Wella offers a complete range to hairdressers. The company stays close to the world of hairdressing with high quality care ... The success of Wella is such that it is implanted from this time in the United States, with the Wella Corporation and distributes its products throughout Europe and the United States ...
Laboratories are developing colorations, perms, styling, shampoos but also hairdressing equipment such as curling irons, hair straighteners, dryers ... The range also provides heavy equipment, such as specific seats, washing tubs ...
In the 1970s, Wella set out to conquer mass retailers by developing a new range of shampoos based on chitosan, a natural product that improves hair hold ...
Wella creates the concept of the first coloring cream that protects the hair with Koleston ...
Laboratories Wella are at the origin of the discovery of fruit wax and are the first to develop the use of keratin in the composition of products.
Today, Wella is a flourishing group. It was acquired in 2003 by Procter & Gamble and the brand became the world's leading hair care group.
