December 12, 2019

The saga of the brands: Manix

Manix is ​​a brand of the Australian group Ansell, created in 1995.
In the same year, the brand increases its distribution network: major retailers, pharmacies, vending machines, Internet ...
At the end of the 1990s, condoms Manix receive the certification of the BSI and obtain the standard NF and CE.

Since its inception, the brand has come a long way ... In the late 90s, it ranks third behind Hansaplast and Durex... Advertising has contributed a lot to the success of the brand. In 1998, a commercial "Manix, less latex, more sex", Wins a great success ... Manix then passes in front of Hansaplast ...
One of his filmsThe imprint " will win a Golden Lion at the International Advertising Festival.

In 2008, Manix creates a commercial site, of what to make "anonymous" the purchase of condomsless annoying than a checkout. In addition, a detailed questionnaire allows you to buy the most suitable model ...

Since he started, Manix has always been associated with anti-AIDS collectives by informing the public about risky practices. She has also joined a collective communication campaign with the government with AIDES. On the brand's website, a space is dedicated to the use of the condom and take stock of Sexually Transmitted Diseases.

This summer, the brand has revamped its packaging selling condoms in capsules to better protect them and avoid tearing them, she even launched last September the condom for allergy sufferers, made of synthetic material ...
Today, Manix ranks second behind English Durex, the number one of the hood.
 
 

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